(Wednesday, January 12, 2011) Kernell Reynolds of TRU Records and Lil' Chuckee of Cash Money's Young Money have teamed up with Shadow Play Entertainment's literacy campaign Hip Hop and Books (www.hiphopandbooks.net) to encourage the importance of reading. As part of the partnership, both Reynolds and Lil' Chuckee will be visiting Mississippi Feb. 23-25, 2011 to promote the importance of reading among public school students and even on college campuses.
"It's great to have public figures like these two sharing the importance of reading," says Cyrus Webb, Founder of the Hip Hop and Books coalition. Webb,a Mississippi native has hosted several other events with the literacy campaign including with Platinum-selling recording artist/bestselling author Corey "C-Murder" Miller. "I think Kernell and Lil' Chuckee's willingness to come to our state and show that it is cool to read no matter what profession you choose is important."
Reynolds, who has been a part of the Hip Hop and Books coalition since 2007, agrees with Webb. "It's a known fact that young people look up to those in the entertainment community, especially those in music," he says. "Lil' Chuckee and I realize the influence we have, and we want to make sure we are using our celebrity for good."
For interviews and more details about the trip, contact Cyrus Webb at cawebb4@juno.com or 601.896.5616. Organizations and businesses looking to partner with TRU Records and Lil' Chuckee in the Mississippi trip in sponsorship opportunities can contact Kernell Reynolds at kernellstacks@gmail.com or 504.915.8581. Additional information about Hip Hop and Books can be found at www.hiphopandbooks.net.
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