Tuesday, July 20, 2010

AUTHENTIC: Bringing A Unique Sound And Flavor To Hip Hop

by Cyrus Webb

The group's name says it all: Authentic. Members Shiest D, Jay R3d and Doja have been together musically for about three and a half years, but they are working together to create music and a brand that will be timeless for lovers of Hip Hop.

What began in 2007 by working on a mixtape together as solo artists has led to them landing a digital distribution deal with Island Def Jam for their single FALL IN. This however, seems to only be the beginning of a new chapter in the lyrical volume Authentic is penning. Three guys will their own style and different personalities have been joined by one goal: creating real music for themselves and the masses. No matter how different they sound apart, when they come together there is a doubt they were united in their desire to give their best and produce great music.

When asked what they hope they bring to the music industry and Hip Hop lovers, Authentic says it wanted to empower peope of all ages to go after their dreams. They also want to show that you can pursue your career and still not neglect your education. They can speak on this, because they are all attending school at Jackson State University in Jackson, MS.

To record their music is one thing, but how does it feel to perform it? Shiest D says its an incredible feeling. He also says that even though none of them thought they would be in a group, it is more comfortable to be on stage with others you know share your passion for what you are doing.

Hip Hop has had its detractors over the years, and Authentic believes that those who see the culture and its music as evil or empty of any actual mesage, should take some time and listen to what they are producing. They feel as though they are not just entertaining but educating as well. They also believe their positive message shows that you don't have to rap about things that aren't beneficial. You can have a unique point of view and show a better way of living.

The single that is getting all of the attention currently is FALL IN. It was written in 2009 for their new album and thanks to the buzz on Youtube, social networking sites and the day-to-day grind on the streets, it got the attention of Island Def Jam. Through the lyrics and the chorus, the guys of Authentic are letting the world know that they are here to stay and everyone needs to pay attention.

Now that a major label has taken notice and the song is available on I-Tunes, it is spreading the word and the group's fan base as well as giving them more promotion, opening doors for more opportunities, shows and the all important radio time.

Authentic hopes this will all lead to a major deal for their next album, but either way they are still working on their own company not just with music but entertainment as a whole. Their advice to others? "Follow your dreams. If you act upon them, everything will come into place."

For more information about the group, visit www.authentic.phxcomp.com, follow them on Twitter at www.twitter.com/AuthenticIVLife or friend them on Facebook under "Authentic Fan Club".

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